Mutahir Chawla
Mutahir Chawla
Senior Business Development Manager | Marketing Strategist | OOH & BTL Specialist | Brand Activation Expert
Mutahir Chawla is a dynamic and results-driven marketing and business development professional with over 8 years of progressive experience in offline marketing, brand activations, OOH media, and strategic business growth. He has a proven track record of delivering high-impact campaigns for leading national and international brands, combining strategic planning with strong on-ground execution.
He has consistently worked across complex, multi-layered projects involving corporate clients, cross-functional teams, and senior stakeholders, ensuring seamless execution from concept to completion. His expertise lies in transforming brand objectives into measurable, real-world impact through innovative and performance-driven marketing solutions.
Key Highlights:
Led and executed large-scale Out-of-Home (OOH) and BTL campaigns for major brands across Pakistan, ensuring nationwide visibility and consistent brand presence.
Managed end-to-end campaign execution including planning, vendor coordination, budgeting, quality control, and on-ground implementation.
Successfully handled multi-city brand activations, retail launches, and experiential marketing campaigns with strong operational ownership.
Built and maintained strong relationships with clients, vendors, and internal stakeholders to ensure smooth delivery of complex marketing projects.
Experienced in managing high-pressure, time-sensitive campaigns with a focus on accuracy, efficiency, and brand alignment.
Key Projects & Clients
- Mutahir has contributed to successful campaigns and activations for several leading brands including:
Tech & E-commerce: Daraz (Alibaba Group), Krave Mart, Nukta, Myco, Yango, Buypass.ai, inDrive. - Fashion & Retail: Maria B, Bonanza Satrangi, Alkaram, Junaid Jamshed.
- Food & Beverage: KFC, Nando’s, FrieslandCampina.
- Finance & Energy: HBL, UBL, Bank of Khyber, Engro Fertilizers, Voltaic.
- Media & Others: SAMAA TV, Geo TV.
Professional Experience:
- Currently serving as Senior Business Development Manager at Insight Solutions (Pvt) Ltd, Mutahir has progressed through multiple roles including Business Executive, Marketing Manager, Assistant Marketing Manager, Project Manager, and Intern — reflecting continuous growth and leadership development within the organization.
- He has also contributed to media production and live broadcast operations with leading TV networks including Geo TV, SAMAA TV, and A-Plus TV, where he managed large-scale Ramadan transmissions, audience operations, and production coordination under high-pressure environments..
Core Expertise
- Out-of-Home (OOH) Advertising Strategy & Execution.
- BTL Activations & Brand Campaign Management.
- Brand Launches & Retail Visibility Programs.
- Event & Experiential Marketing Execution.
- Business Development & Client Relationship Management.
- Cross-functional Team Coordination & Project Leadership.
Professional Summary
Mutahir is known for his ability to close high-impact deals, manage end-to-end campaign execution, and deliver measurable results in competitive marketing environments. His strength lies in combining strategic thinking with operational execution, enabling brands to achieve strong visibility and engagement in real-world markets.
He continues to focus on building scalable brand experiences, driving business growth, and delivering impactful marketing solutions across diverse industries.